I had a very constructive conversation with the 1 million shirts founder, Jason Sadler, and the international development guys on Twitter last week. Jason told us that he had simply wanted to use his involvement in clothes retailing and his marketing savvy to do good in Africa, using social media platforms as the springboard for his project.

My assessment after the call is this: Jason is a guy whose initial intentions were good but who was badly advised, so the basic idea was misguided, to say the least. Africa is an emerging market with amazing opportunities, but 1 million t-shirts – apart from being hopelessly inefficient – started from the assumption that Africa is full of helpless poverty-stricken victims waiting for handouts. So-called aid based on this attitude has to stop.

After the call, we had lots of reactions on Twitter and from the African Diaspora. The debate is still raging and interest in the project is now high. I think it’s fair to say that the follow-up call with Jason was very positive. We will all learn from it. And I think Jason has begun to learn about Africa!

Teddy Ruge – Founder of Project Diaspora – and myself will offer our support to Jason, and help him put a strategy together. We will keep the community up to date on our progress in the weeks to come.

G. Kofi Annan is compelling all the reactions in an ebook format. If you want to add your ideas, please contact him via twitter @gkofiannan

I was alerted yesterday morning by Linda Raftree alias @meowtree on Twitter to the existence of a project to send 1 million tee-shirts to Africa. Run by a certain Jason Sadler, you can find out all about it here

Jason asks each t-shirt donor to enclose a minimum of $1 to contribute to shipping costs. The garments will then be sent to Africa’s t-shirtless and grateful poor. Jason is using social media to promote the message, including Mashable the high-profile social media platform, I assume because of the 2.6 million viewers following the site. You can imagine my fury when I went on to see the project being promoted on numerous sites as a means to helping Africans. As usual, I like to check the excellent Aid Watcher blog to see if people are talking about the project. Sure enough, they are, and I am clearly not alone in my frustration and anger, which only increased as I read the coverage of the project. I wanted to stay rational and calm, but I just could not help myself!

Having already emailed his colleague and got nowhere, I googled Jason, found his telephone number and called him in the USA. I wanted to find out what was going on in his head and get an answer from him. When I managed to speak with him, the conversation was heated. He could feel my anger. Why was I angry? Well, first of all, his idea is conceited, amateurish and idiotic. It will not help Africans. It is just another form of aid that is inefficient and unsustainable and will end up doing more harm than good. Those who know Africa well will agree with me that once the t-shirts arrive, they will end up in a warehouse – provided someone from the government authorises it of course. The possibility that the kids the shirts are intended for will never get them is therefore very real. And even if some are distributed, Jason will not be able to track who is getting them. But most of all, supplying a million old t-shirts, apart from being incredibly inefficient in terms of cost, does not address any of Africa’s many pressing problems. Lack of t-shirts is simply not an issue! All those who donated their $1 and t-shirts might feel good about themselves, but they will have achieved nothing!

Jason admits that he does not know Africa. Sadly, he has never been to Africa, like many Americans I meet. They think they can magically impose their ‘solutions’ for Africans from America. Maybe Jason means well. Maybe he wants to help. But his idea is bad, the timing is bad and the project is insulting to Africans and Africa as a whole.

This is not an isolated event. Ideas come from America all the time. People with little knowledge and no direct experience of African decide they want to ‘help’ the continent. But these projects are more often than not damaging for Africa. This pattern needs to stop now and we need to recognise that some NGOs have failed and are still failing Africa!

I was born in Africa. I understand poverty and what is good for my continent and how we can reach out to the poorest of the poor. I visit Africa almost monthly and the dignity and pride of the poor are plain to see. They are not crying out for used t-shirts! How would Americans feel if we reverse the project and ask Africans to collect their old t-shirts and send them to the USA? Would Jason wear one? I think not. So please, treat people the way you yourself would want to be treated!

I and others are urging Jason to see the error in his idea and change strategy. He appears ready to listen .There are millions of ways to help people in Africa. Those who want to help just need to speak to the right people!

You can find excellent coverage of this story here:

Aid Watcher
Dear Jason
Blood and Milk

I am on twitter if you want to reach me @mjamme

Wikipedia defines aid as “a voluntary transfer of resources from one country to another, given at least partly with the objective of benefiting the recipient country.“ There are thousands of charities around the world that want to do good in Africa. Some of them are having a positive impact, working extremely hard to make a difference and meet people’s needs. But others are failing Africa because they have no real understanding of the continent and its complexity, they are unsure of the right strategies to adopt, or they simply lack the right resources.
Every year millions are poured into very impoverished countries with the objective of helping the poor. This has been going on for decades.

But much of this money is not getting into the hands of the right people. I could list a million reasons why this is happening, but I will mention just a few and suggest some solutions.
Not everyone will be surprised to learn that the people it is intended for are seeing little or no benefit from this AID. I certainly see it when I meet poor people every time I go to Africa. It drives me mad that money raised in countries like the UK, France and the US, sometimes through live TV shows, sometimes through organisations with world-famous celebrities at their head, is not getting to those who need it the most. The show or concert finishes, the money is counted and perhaps distributed to the chosen charity’s bank account and… that’s it. Perhaps a handful of projects are followed up, but a closer look reveals few signs of real continuity and the end result falls far short of the hopes raised by the huge sums involved.

There are thousands of NGOs in Africa that are looking to do good, giving their time to help those in need. But some of them are doing more harm than good or actually helping to destroy Africa. Little is achieved or efforts are badly targeted and with time, the poor end up exactly where they started. Perhaps, given that all the money we give passes through their hands, it is time to start monitoring NGOs, reviewing their status and accountability.
A BBC report on Wednesday 3rd of March suggested that some of the money given in the famous 1984 Live Aid campaign for Ethiopia organised by Bob Geldof was spent on weapons. This has created much confusion in the International development community and led many donors to wonder whether they should continue giving to charities. Nobody will blame them.

The entire aid industry needs to be reviewed as a matter of urgency, in my view. It is worth reading Zambian author Dambisa Moyo’s recent book ‘Dead Aid’, in which she calls for a radical change in the way that AID is distributed in Africa. Here are a few ideas that I feel could help to make NGOs in Africa more effective. They should:

* Spend more time in Africa and do thorough research before embarking on a project
* Learn how to manage funds properly and how to distribute those funds in poor countries
* Find and empower local partners on the ground
* Learn and gain knowledge from Africans
* Not be motivated by a misplaced sense of pity
* Focus on bringing new technology to ordinary Africans
* Speak to the people – including other existing reputable NGOs – who already have success stories
* Use the appropriate ICT tools, or mobile technology
* Communicate, learn and share with individuals on the ground
* Get training in cross-cultural issues,
* Do not think that aid alone can solve Africa’s problems

I think that by adopting some or all of these ideas, NGOs could play a more productive role and help to bring real and lasting change to Africa.